November 15, 2020

A SMART Match with Blue Collar Kyle

Who is Blue Collar Kyle? Let FinishMaster introduce you to one of the industry's leading social media influencers with whom we are excited to join forces!

Kyle Neely is the auto collision tech behind the popular videos of Blue Collar Kyle, based in St. Louis. Kyle got his start working in his grandparent’s auto repair shop, going on to attend Ranken Technical College and launching his career at the age of 20.

"At age 13 my grandma gave me $20 a day to work at the shop. She was actually giving me something far more valuable than money though, my work ethic." - Kyle Neely

Blue Collar Kyle's mission is to introduce young adults to this industry, as well as reach those who may just be getting started in their careers. In ten minutes or less, Kyle offers everyone a unique behind-the-scenes look into collision repair. He takes the time to explain repairs step-by-step while revealing tips and tricks for technicians. By sharing his creative content across the social media platforms of SnapChat, Facebook, YouTube, and Instagram, he hopes to spark interest in the profession and inspire the industry.

Our team knew immediately that Kyle was a perfect brand ambassador for our SMART product line. Pairing his expertise with SMART's cost-effective, high-performing products will help us cultivate a SMART community of professionals, in shops across the country.

Once a month, Kyle will feature one of our rigorously tested products in a repair video - presenting techniques, tips, and product feedback. Each featured SMART product will offered in specially priced kits, exclusively for Blue Collar Kyle followers.

By joining in this partnership with Kyle, we are investing in the collision repair community, encouraging industry passion and education.

Learn more about Kyle by visiting his website and don't forget to follow him on social media!