The Symbol of FinishMaster

A logo is one of the primary things people notice when they encounter a brand for the first time, and it continues to be the visual representation they associate with the company in the future. A logo should represent a company’s personality and be recognizable by its audience. As a company evolves and ages, it is important to evaluate the relevancy of the logo and think about whether it still represents the brand’s values and direction.

With time, comes change, and our business is no exception. Since 1968, FinishMaster has grown to be the national leader in the automotive aftermarket. Through the years the FinishMaster logo has evolved to reflect our journey and tell our story.

Below you will see where our logo began in 1968.

In 1998, FinishMaster made the decision to redesign the logo to be more reflective of the industry and offer a modern, clean feel. If you look closely at the ‘F’ in the circle, it symbolizes one of the most important products used in the collision industry—a spray gun. The logo remains simple, while still capturing a part of what we do.

Our logo has also experienced fun modifications for timely initiatives throughout the years. Check out these unique versions! Which one is your favorite?